How To Use Twitter For Business

One of the essential trends for promoting your business online is by SMM (Social Media Marketing). This marketing strategy allows you to create a brand for your business, as well as gain traffic to your website. Social media like MySpace, Facebook, Flickr, YouTube, Digg, and others give you the opportunity to submit photographs, videos, podcasts, and news about your company and the services and products it has to offer. The entire process, however, can be quite time-consuming. There is an exception -Twitter! Twitter For Business is one of the best platforms for marketers.

How To Use Twitter

Put simply; Twitter is a “micro-blog” – you post your thoughts in no more than 280 characters. People who have signed up to your Twitter feed (“followers”) will see your posts. The crispness of the posts can be Twitter’s biggest strength. Twitter For Business allows you to quickly get a message across without taking up too much of your subscriber’s time – they’ll either be interested and follow it up or dismiss it.

How Does Twitter Work

Twitter provides users a simple social networking and micro-blogging platform. Twitter For Business – here’s how it works. All you need to do is answer this simple question in 280 characters-“What are you doing?” These messages are short and sweet and are called tweets! Your tweets will be instantly displayed on your profile page as well as be delivered to those users who are “following” you. When using Twitter, you’ll have web users “following” you, and you’ll be “following” them.

“Following” means that whenever there’s a new post added to one of your contact’s profiles, you’ll be updated. If you have something to post, you will be “followed.” So, the more people that follow you, the more will your business get exposure. However, promoting your business is not simply about adding people to your friend’s list. You need to build your follower base intelligently. So, before you start tweeting, it’s best that you learn about how the Twitter community works and how you can market your business using it.

How To Set Up A Business Twitter Account

We’ll get right to it. Follow these easy & simple steps to set up your Twitter For Business profile.

  1. Visit twitter.com & click “Sign up.” Add the following information:
  • Name (Name of your business)
  • Cell phone number or email (click “Use email instead” to add your email)
  • Date of birth (-this isn’t public on your profile)
  1. When you click “Next,” Twitter will present you with some options to customize your experience with personalized ads. This personalization can be beneficial for seeing what other businesses in your industry are doing for their ads.
  1. Click “Next” again, & Twitter will let you update your information if you need to. Then just click “Sign up,” & Twitter will ask you to verify your phone or email.
  1. You can edit/change the phone or email that you entered or hit “OK” to finish the verification process. Enter the verification code you received & click “Next.”
  1. You’ll need to set up a password that is at least 6 characters. Copy this somewhere, so you don’t forget it.
  1. Choose a profile picture for your account. Your business logo can be perfect here.
  1. Next, add a description of your business. Be sure to keep it within 160 characters.
  1. Add interests that will help create your feed with relevant topics next. Pick things that are relevant to your business, things you can Retweet & share in building up your following.
  1. Based on your interests, Twitter will show you some top profiles that you can follow next. Select some that you feel will provide good content for your business to share & follow.
  1. Next, click “Allow notifications.” It helps in getting notifications when someone follows your business, Retweets your content, directs messages to you, & when relevant news is posted.

Great, now you have officially signed up for Twitter!

How To Put Twitter To Work For Your Business

From recruiting, organizing promotional events, and pitching to your followers, to organizing contests and giveaways, rewarding Twitter loyalty, adding metadata to tweets, and keeping a close watch on Twitterverse, there are a few unwritten rules to help you to promote your business using Twitter. Keep these tips in mind.

  1. Be heard: Twitter is a great place to meet new people and build up a network.
  1. Following Others: Following others who are relevant to your business is important, rather than simply gaining large numbers of links. It is recommended that you include your current & past customers & those who belong to the same industry as yours.

Importing Contacts: If you’ve got connections on LinkedIn or Facebook, a good idea would be to make connections on Twitter. You can also import contacts from – Gmail, Yahoo Mail, or your own address book.

Balancing Your Followers/Following Ratio: You need to balance the people who follow you and the people you follow. If you have many people following you and you don’t follow them, they are sure to stop following you. If the reverse happens, you will be considered a spammer who is trying to increase his or her follower base. Some of the methods that you can incorporate to keep this balance are:

Grow Slowly: Instead of adding new friends at one go, a better idea would be to first add 50 and then wait for them to follow you. Once they follow you back, you can add another 50 friends.

Use the “Friend or Follow” tool: It is recommended that you use tools like “Friend or Follow,” which allows you to check who is following you and who isn’t following.

Don’t Stop Following: If you follow others and later stop following them the moment they start following you, you’ll be considered a spammer.

Avoiding Automated Functions: Automated functions are like robots. Remember, you are connecting to people, not robots. People want to listen to your voice, not the voice of a robot. So, avoid using the auto-reply and auto-follow functions that are provided by Tweet Adder.

Interacting: By simply broadcasting announcements, you won’t get the respect of many followers, which in turn is not good for your company. You need to take time to interact and converse with your fellow Twitter. Give it the personal touch.

Why Use Twitter For Business

Businesses must invest in Twitter in order to expand their marketing strategy and reach. Twitter For Business can be used to post business updates, industry news and connect with your customers. Twitter had 326million monthly active users in 2019 and is one of the top social networks in terms of active users. Businesses should develop a Twitter campaign in order to reach a wider audience and connect with more customers. Some of the best formulas that you can use for marketing on Twitter is:

  • Connect – Converse – Convert: You first need to connect to those people, most of whom you don’t know, start interacting with them till the time that you win over their trust, and finally make a pitch to them. In fact, it may just so happen that you need not pitch to them. They may search for you.
  • Create solid ideas: Before making a pitch to your potential customers, it is recommended that you brainstorm and create solid ideas for your business. Put these ideas forward to your customers and ask for their opinion. This is far better than a poll or vote. It will make them seem an integral part of your company’s project.
  • Add Value: Simply asking people to follow you is not good enough. You need to give them a good reason to follow you. The best way to do that is by giving good information in the form of advice, answers to people’s queries, links, and providing special offers only to your followers. So, in time you become a valuable member of the Twitter community, which is sure to bring you more followers. Some ways of adding value to your Twitter account is by:
  • Announcing special offers, deals, or sales: Twitter is a great tool to announce special offers instantly to a wide audience.
  • Giving live updates on events or conferences: If you are part of a trade show or organize your own corporate event, you can use Twitter to make last-minute announcements or tell audiences about interesting events that are happening. This is an excellent last-minute marketing tool.
  • Mix Business With Pleasure: Simply marketing your products and services is not enough. You need to market yourself. In other words, people want to know you-your personal side. So, go ahead and have fun. Tell people about your likes and dislikes, your passions, among other things. It will surely bring your customers closer to you; you’ll gain their respect and confidence, which is good for your business.
  • Reward loyalty: Companies have understood that one of the best ways to add value to their business is by rewarding those customers who have shared their purchase behaviors with their friends and family. As a Twitter user, you can find ways to automatically reward loyalty to those users for sharing the message about your company to fellow Twitter. However, you need to ensure that they are sending out the right message to enhance your brand image.
  • Research the market: Keeping a close watch on your fellow competitors and the people they follow is important. Take time and make a list of these so that you can keep a daily tab on them. You can create this list using the Twitter Lists tool. Also, make sure to check on influencers, innovators, as well as those who break the news in your market arena. Read about their weekend activities and what they have to say about their brand. This will always assist you in getting a better idea about what you are up against and what your customers require.
  • Target audiences: The best part about Twitter is that you can connect to anyone in the world simply by sending a tweet. However, you need to ensure that you use this tool and target smaller communities that are relevant to your business. Using Promoted Tweets is an option. Even though Promoted Tweets are not live for every user, they, however, help business users to target their tweets to specific audiences, taking their business to a whole new level. You should, however, use this tool wisely.
  • Twellow: This is a Twitter yellow pages guide that allows you to find people of your industry that you can follow and connect with. With this application, you have the opportunity to keep track of your brand reputation. You’ll be getting alerts through email whenever your brand is mentioned on Twitter.
  • HashDictionary: You can keep a check on conversations which also include hashtags on Twitter.
  • Tweetmeme: This application allows you to put a button on your blog, which in turn will give your readers the opportunity to easily retweet your posts.

There are many more awesome ways to use Twitter For Business. Aside from Twitter, you can easily expand your company through a variety of other Social Networking sites. A consultation with NYC SEO PRO, which provides training and the most effective selection of tools, services, and support to help you achieve business success, is one way to learn more about these strategies.

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What is Keyword Research?

Keyword research is, without hesitation, the single most crucial aspect of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested visitors per month and a wasted effort. In the years of the yellow pages, which are fading out due to the Internet, a business would list their company under a certain title for a potential customer to find them.

If you had an office cleaning business, you wouldn’t get many people to find you if you listed your business under banks. That makes sense, doesn’t it? It is pretty much the same way for the Internet world. Keyword research is the first & most important stage of every marketing plan. It’s one of those activities where the choice of tools & quality of research determines success.

What is Keyword Research?

Keyword Research is a term used often by search engine optimizers. It’s a process where analysis and research are done to find out possible search engine keywords that you’d like your website/platform to rank well for. What is essential & crucial to understand is that some keywords just don’t get searched very often in search engines and therefore are not the best choice to target your site for.

That’s why research and analysis should be done on a website. As well, you have to take into consideration what the competition for that keyword is. If it’s too tough, then your site might not have a chance at getting ranked in there right away, and you might be better off starting out on a term with less competition.

History of Keyword Research?

People’s approaches to keyword analysis have changed over time. Keyword analysis in the 2000s was often restricted to visiting Google Keyword Planner, identifying keywords with the largest search volume, and stuffing them into the website text. Google reacted with many algorithm changes over the years because this could be readily exploited to rank with low-quality material. The aim of these updates was to better understand what users wanted and to provide them with the best results possible.

The following are the most significant algorithm changes that have affected how we conduct keyword research:

  1. Google Panda:- It has penalized thin, low-quality content and duplicate text
  2. Google Penguin:- It has penalized unnatural usage of keywords
  3. Google Hummingbird:– It has improved semantic search & focus on search intent

Today, keyword analysis entails far more than simply locating the “best” keywords and placing them in the “right” locations. Google is getting better at knowing what people are looking for. Its primary aim is to provide the content that best meets their needs.

In other words, keyword research is becoming increasingly important. It is no longer possible to find a single perfect keyword. It is about comprehending the audience and covering the subject in a nuanced manner. Simply put, if the subject is well-covered, you can rank for keywords that you did not even include in the text! This is not to say that keyword research is no longer important. On the contrary – It just looks a bit different than it did before.

How to Do Keyword Research For SEO?

Targeting the right term is a vitally important part of SEO. This is more than just measuring the level of searches a keyword gets & going for the one with the most. Proper keyword analysis will look at the keywords and phrases that are likely to convert (whatever your conversion is – be it a sale or the completion of a Contact Us form).

Also, the predicted traffic levels for various relevant terms, how much value the conversion on one keyword is worth compared to the conversion of other keywords. Finally, the analysis should look at the competition levels of each term – is it worth competing on a term that is extremely popular, or is it better to compete on a term that has a lower volume of searches but is less competitive?

It’s important to take into consideration all the above elements. Unless you know the information surrounding a chosen keyword, how can you tell if it’s likely to be profitable for you? A big mistake in SEO is to go straight in, optimizing your site and your link-building strategy for a keyword that either won’t convert or is so competitive you don’t have a chance of doing well in the search engine result pages. A small independent bookshop shouldn’t try competing on a term like ‘books’ because Amazon and Waterstones, and WH Smith have that market pretty closed!

Here’s How to Use Google Trends for Keyword Research?

When designing a website, you should optimize the site for your chosen keywords. This is crucial in order to do battle in the search engine field. But which are the best words to choose? Don’t go into battle un-armed! Do your research first – it’s no use thinking you have a niche market and base your web page on a keyword or key phrase, which no one searches for!

Google has made available an interesting free tool called “Google Trends,” where you can compare interest in keywords in different countries and regions. It makes very interesting comparisons which you should consider when choosing keywords. You may compare different keywords or phrases separated by a comma and see how often they have been searched for.

The results are shown in a graph with a different color for each keyword phrase. This is the overview – you should then view the bar graphs for individual countries/regions. You will see that what may be a popular keyword in one country is far less popular in another region. You can choose to see the results from all countries or one specific country by using the – drop-down boxes in the upper right corner of the Google Trends results page.

You can also choose to view results for a specific month or year by using the other drop-down box. The results graph enables you to view the search trends for your keywords, i.e., is the trend increasing or decreasing? If it is decreasing significantly, do you really want to choose that keyword? You can also discover at a glance any seasonal changes to the popularity of keywords, such as those increasing over the Christmas period.

In choosing keywords, you should also consider how many other websites are already using your preferred keywords. If you search on Google for a – popular keyword, you may find too many other websites already focusing their site around that keyword, and of course, it will be much more difficult to get good search engine results.

So take all factors into account. For example, if you compare “handbags” and “designer handbags” on Google Trends, you will see that many more searches are undertaken for the keyword “handbag.” Now do a Google search for “handbags,” and you will find millions of results. So while the Google Trends results show more searches for “handbags,” you will probably prefer to use a set of keywords as a phrase with less competition from other websites, which will help increase your search engine results.

Why is Keyword Research Important For SEO?

One part of Search Engine Optimization (SEO) is more critical than the others, just like the foundation of a structure. You could be wasting all of your time and money if you don’t have this foundation. The foundation of your optimization should be proper keyword research. Here are some of the reasons why keyword research is critical for the success of SEO campaign:

  1. Helps Identify Competition:- A popular saying in the business circuit is that if you do not know your competition like the back of your hand, you are not going up. Thorough keyword research helps identify the direct competition and thus the pros and cons of their SEO campaigns as well.
  2. Get Quality Targeted Traffic Inflow:- Quality targeted traffic is only achievable when you have got the right niche consumer base’s attention. This is only possible when you are visible on the SERPs for the right keywords – to the right people!
  3. Better, Faster Results:- SERP rankings and other search engine optimization goals can be attained in a faster and much more flawless manner when supplemented by proper keyword research. In fact, with the right keywords targeted, you can actually survey the competition and defeat even the strongest of rivals.
  4. Tracking Progress – If you have not bothered with keyword research at all, tracking the progress of your Organic SEO campaign will not only be difficult; it will be downright impossible. In fact, you need to have the right amount of keyword research put in as an effort to help track the progress of the search engine optimization campaign.

What are the Best Keyword Research Practices?

Keyword research is the first & most important stage of every marketing plan. It’s one of those activities where the choice of tools and quality of research determines success.

Study Your Niche

The initial task in the keyword research process is to learn as much as you can about your niche or segment. Knowing who you’re up against will help you develop a practical keyword list and an SEO plan that will get you results.

COMPETITOR Content Analysis

Knowing who you’re up against will help you develop a practical keyword list and an SEO plan that will get you results. Simply type search terms relevant to your niche into Google. Take note of all websites that appear on Google’s first list, and analyze your findings. You will discover rich data that should help you attain success.

Use Keyword Research Tools

Keyword research is the first & most important stage of every marketing plan. It’s one of those activities where the choice of tools determines success. The data you can get from each of them gives you unlimited marketing potential. When used right, this insight will bring you massive exposure for your website and roof-breaking profits. When combined together, the effect from these keyword research SEO tools magnifies ten-fold.

Long Tails Are Less Competitive

When it comes to getting your site to rank well on search engines, many focus on trying to rank for the most popular keywords, the ones with high volumes of traffic with the hope that hundreds of – thousands of people visit their site every day. The reality is that chasing after the most popular keywords will be almost impossible to rank for. If your website or blog is brand new, this will be a fight you can’t win. The large companies that rank number one for these types of keywords spend fortunes to dominate those positions.

However, there are keywords that you can use and rank well on and build a lot of targeted traffic from. These are long-tail keywords. Instead of the generic one or two keyword phrases, a long tail keyword uses a very specific set of words that describe your site or what you’re trying to sell. This is geared at targeting a much smaller group, but a group that is interested in what you are providing. Here’s why they are good.

They are easier to rank on the top page of Google for that search term. Because there is an almost unlimited number of long-tail keyword combinations you can use, and above all, the competition for these sites will be much lower. Most of the big players concentrate their time on more generic keywords leaving these ones alone.

While this means that keywords might not generate nearly as much traffic as the more generic keywords, those that it does bring in will be targeted traffic rather than someone who stops to look at your site for a couple of seconds and leaves. When targeting long-tail keywords, remember to include them in your page title, h1 and meta tags, description, and your page content like you would with any other keyword.

Since you’re now focusing on each page targeting a specific long-tail keyword, you’ll want to create more pages for your site. While this means some extra work for you, it’ll pay off. Google and the other big search engines like sites that have lots of pages and content, that are changed or updated on a regular and frequent basis. In their sights, your site should look more substantial, more natural, and more real.

Having more pages gives your readers a reason to keep coming back, as well as creating more ways for visitors to find and go to your site. However, a good strategy is to mix it up a little. Have a few pages that can send you large amounts of less targeted traffic and many pages that send you small numbers of targeted traffic.

At the end of the day – Those who use long-tail keywords to find your site will be more interested in what your site has to offer. If it’s a business, they’ll be more interested in buying your product, or a personnel site where they’ll be more interested in reading your content.

What Is LSI Keyword & Why is Important for SEO?

Many bloggers and webmasters don’t know what LSI keywords are and why they are important for SEO. LSI stands for Latent Semantic Indexing, an algorithm used by search engines to find words and terms that are related in the context of any document or group of documents. For example, if you search for the word “plates” using a keyword tool, you will get all sorts of unrelated phrases. Your article or post could be indexed for license plates, plate boundaries, collector plates, and other unrelated meanings for the word chosen without LSI.

Some experts believe that LSI is the most overlooked aspect in on-page SEO. This algorithm ignores the unimportant words like and, an, a, or, etc., and focuses on the terms that bear real meaning to your content. Using your main keyword too many times could affect your rankings. However, you can always mix various LSI keywords into your posts. This assists search engines in understanding what your pages are about and rank them for the right keywords.

Through the concept of LSI, search engine spiders can scan your post, find terms that are related, and classify that post accordingly. You don’t need any fancy tools to find the best LSI keywords. Just think about your topic and write down a few keywords and key phrases related to it. For example, if you are planning to write a post that offers beauty tips, some good LSI keywords would be “makeup,” “lipstick,” and “foundation.” You can also use Google’s own keyword tool to find such keywords. Use these terms throughout your content to increase the relevance of your page for the chosen keyword.

If you are writing quality content, these LSI keywords should come naturally. With proper research, you can find a significant number of LSI keywords related to your site that may not be overly saturated in the search engines. Of course, these terms are not the only factors that matter in search engine options, but they are a huge part of the process.

Ensure the terms you are targeting are in your content but don’t go overboard. If you want your articles and web pages to rank high in search results, then you should use LSI keywords within your content. This strategy can generate qualified traffic to your site and boost your position in search engines. Statistics show that LSI keyword research can increase your rankings by up to 200 percent.

Keyword Research Tools

Keyword research is the first & most vital stage of every marketing plan. It’s one of those activities where the choice of tools determines success. So here are a few most powerful and effective SEO tools for keyword research you should certainly be using:

AdWords Keyword Tool

You enter some of your keywords, and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers, but it works just as well for SEO research.

Google Search-Based Keyword Tool

An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are 2ways you can use this tool: you can feed in seed keywords just like with the AdWords Keyword tool and get keyword ideas derived from them. You can also specify your website URL, and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.

Keyword Discovery

Aggregates search traffic statistics for all major search engines such as Google, Bing, Yahoo, Baidu, etc., and generates new keywords based on this data. The tool offers advanced keyword research features such as a keyword effectiveness calculator, competition research, and Pay-Per-Click bids evaluation.

Wordtracker

Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword Tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines, e.g., Google, Yahoo!, Bing, Ask, and others, and the search results from all these search engines are compiled into one list.

Yahoo! Search Assist

A keyword tool from Yahoo! that functions just the way Google suggests does. If you target Yahoo! search traffic, this tool should certainly be in your arsenal because the search trends differ on the two search engines.

Ask TypeAhead Search Suggestions

Same as Yahoo! Search Assist and Google Suggest only by Ask.

Apart from these popular and most effective SEO tools out there, there are many other tools for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right, this insight will bring you massive exposure for your website and roof-breaking sales. When combined together, the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them work towards your bottom line. For more information, contact the experts at NYC SEO PRO!

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What is Local SEO?

Local SEO is the method of growing your website’s visibility to people in a particular area by improving its ranking or positioning on search engines. This is often accomplished by tracking search patterns and incorporating the use of keywords that most consumers are likely to type in – while searching for items in your market.

To achieve a high ranking in the search results, you can increase the number of visitors to your website using various methods, techniques, and tactics. Google, Yahoo, and Bing are the most popular search engines. A strong SEO strategy ensures that a website’s ranking on search engines is high.

Webmasters and Web content producers use the SEO Process to help them achieve a better ranking in search engine results. Local SEO is mostly considered by businesses that get most of its clients locally. This type of SEO should be used by businesses with a physical address in an area. It is less expensive, and the effects are worthwhile.

Local SEO simply means making it convenient for prospective customers to find information about your business online, either by searching specifically for your company or for any businesses that offer similar products and services nearby them. Customers may be interested in finding more information about a business apart from the business name or type of business in a specific area.

For instance, they may need to know your mobile number, address, the type of your business, operation time, direction, and the different brands available. Local SEO assists in providing information about local businesses to the customers through the Search Engine Results Pages (SERPs).

How does Local SEO work?

When you optimize for Local Search Results, you emphasize informing Google through various signals that your company is located in a specific area and wishes to be found by consumers in that area. These days, the general rule is that if you have an appropriate address in a region/city, it is by far the easiest to optimize. This helps you to develop local landing pages and use a store locator on your website to assist people in locating your business.

One of the most essential & critical aspects of your website is the proper LocalBusiness Schema markup, which will help you convey to Google that you are a local business and what area(s) you represent. However, ranking for local searches necessitates more than just optimizing your website.

One of the first & essential things you can do is establish and update your Google My Business account with all relevant information. In addition, making an effort to obtain industry-relevant and local links may be helpful. Citations, including a local social media strategy, as well as word-of-mouth and print brochures, all lead to Local SEO.

What are Local SERPs?

Local SERPs are the results that appear for a local-based search based on the customer’s position or location. Local SERPs usually have a local 3-pack on top and display the most relevant results on the map. Your efforts in the categories of proximity, prominence, and relevance will be rewarded with optimal exposure across Google’s vast range of local interfaces. Seek to understand the locations where you want local business locations to appear, such as:

  1. Localized organic results
  2. Local pack results
  3. Local finder results

SEO VS Local SEO

The key distinction is that SEO usually targets a national or global audience, while local SEO. typically focuses on the small regional market surrounding each physical location of a company. Local SEO. aims to make a company accessible in local search engine results such as Google’s local packs & maps, Apple Maps, local business review sites, and similar interfaces.

Local Search Engine OPTIMISATION strives for higher rankings in specific locations, such as towns or regions, as opposed to SEO, which focuses on having higher rankings for a website’s pages for searches that do not have a local aspect. These searches are often conducted by a local audience.

Google can determine if a searcher is searching for a nearby “solution” to his problem based solely on the query. These search queries are especially valuable for businesses because they typically provide services or products to a local audience. If you want to rank for these SEO Local Searches, you can invest in a local SEO strategy that is more focused on local ranking factors.

How can I learn Local SEO?

So, how do you go about learning local SEO? Of course, there is a wealth of information available online, such as local video SEO available at various video streaming platforms. There are various topics to read about, such as Google My Business, Schema, social media, reviews, citations, and so on.

However, if you want more detailed instructions, videos, readings, and quizzes to test your knowledge, many local search optimization training courses might be a good fit. It’s detailed, but it’s also practical and quick to understand, even if your website isn’t your main business, as it is for most small business owners.

How does the Google Local Algorithm work?

Google’s local and organic results are governed by different algorithms, but they share many similarities. Online-only brands, including local businesses, aim to persuade Google that they are deserving of prominent placement in the SERPs for related searches. The principle of proximity distinguishes local businesses from their virtual counterparts.

An outdoor apparel company with five locations in New York does not need to reach a national or global online audience. Instead, it should be prominent mainly in local and localized organic SERPs for searchers in the nearest geographical proximity to each of its storefronts.

The distinction between organic Search Engine Optimization and local SEO? is becoming increasingly blurred. Numerous online-only brands wish to understand how to compete in Google’s localized-organic SERPs (even though they’re excluded from local pack rankings), and several local brands are introducing e-commerce solutions to bring in local, national, & international revenue.

Despite this, the algorithms governing Google’s local packs, local finders, Google maps, & relevant interfaces remain separate from the organic algorithm, with user-to-business proximity being the most apparent distinction in the audiences being served.

In both the organic and local algorithms, there are hundreds of ranking variables known only to Google. Yet the best simple breakdown of the local algorithm consists of three components that are believed to work in harmony for Google’s local algorithm:

Proximity

Proximity is all about where Google believes a user is in relation to a business address at the time they search.

Prominence

Prominence is all about how important Google thinks a business is in relationship to its nearby competitors.

Relevance

Relevance is all about how closely related a result is to the word a searcher uses in their search engine query.

The Benefits of Local SEO

The majority of a business’s income comes from its immediate local areas. Businesses must streamline & Improve their marketing campaigns and activities to ensure that the local market is well-served. Local Search Engine Optimization is a reliable and consistent marketing tool that provides businesses with a viable alternative for increasing sales in their local region.

According to a TMP/comScore report, 61% of local searches result in a purchase. It was also discovered that nearly 80% of customers who searched locally followed up with a phone call, in-store visit, or purchase. Customers nowadays check product information, especially in their immediate vicinity, before making a purchase.

Google, one of the most essential & popular search engines, understands that consumers are searching for products or services in their immediate vicinity. As a result, it prioritizes local outcomes over organic results. Given these findings, it is becoming increasingly necessary for a business to participate in local searches actively. It helps in:

Increase Brand Awareness

The degree to which your customers identify your products or services is referred to as brand awareness. Local SEO aids in increasing the exposure of your brand in front of potential customers in your market. Frequent brand exposure to your consumers leads to increased brand awareness, which can ultimately lead to a purchase.

Improves Website Visibility on Local Listings

Potential customers are attracted to your website through local SEO. This is accomplished by ranking the company higher in their local search results. A customer may feel more at ease dealing with businesses in his or her neighborhood. He/she may save money by eliminating excessive transportation and intermediaries expenses by buying goods from a local supplier. So, if you appear in his/her local search results, your chances of gaining a new customer increase.

Website Traffic and Leads

According to Search Engine Watch, the top three rankings receive approximately 60% of the clicks in Google search results. A company will be promoted higher in the local search results if it invests in a Local SEO initiative. This improves the number of people who visit the website. Increased traffic to the website raises the number of potential buyers, which can contribute to increased sales.

Enhances Earning Potential

Local SEO has the ability to increase a company’s earnings significantly. The revenue generated by Local SEO would be several times greater than the initial investment. The enhanced exposure generated by a Local SEO would assist a company in optimizing profits, resulting in revenue generation.

In today’s competitive climate, merely having a website does not mean a large online presence. To reach out to individual consumers, companies must take drastic steps. Even if a small business is not well-known on a national scale, a successful Local SEO campaign will provide significant benefits. With a growing amount of consumers preferring to shop locally, optimizing the website for local searches is one such move that can be both reasonable and effective.

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  • Website Not Showing on Google?
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We are real experienced SEO experts located in NEW YORK CITY/MANHATTAN

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With many years of proven success in multiple categories, both NYC local businesses and larger brands, we have what it takes to help you take control of your digital marketing and succeed online.

We are intelligent, polished, senior-level web designers, SEO experts, digital marketers and content writers. When other companies make things sound complicated, we simplify and focus your online presence.

Our Proven and Highly Successful Services Include:

  • Website Redesign and Optimization to Get You Sales Leads
  • SEO (search engine optimization) and Analysis to Move You Up in Google Organic
  • Content Production (Writing) to Reach and Motivate Your Customers to Call and Buy Online
  • Google AdWords Campaigns and Analysis to Improve Your Paid-Click Performance
  • Backlink Building that is Essential for Businesses/Brands in High Competition Categories
  • Blog and Social Media Content that Tells Your Story and Makes People Call You

The best and most effective digital marketing solutions are longer-term and require a multi-pronged approach.  Anyone telling you differently isn’t being truthful. We will explain and teach you the basics so that you are better able to manage and make decisions about your online presence.

A sampling of our current and past clients includes but is not limited to: NYC local businesses including everything under the sun from cleaning services and jewelers to sports retailers and hypnotists, including eCommerce sellers; medical, dental, chiropractic practices; language schools; florists; tech and luxury products ever up to yachts; legal online gambling; travel agents; b2b creative and marketing products; heavy machinery for industrial applications – and the list goes on! Whatever your product or business is, chances are we’ve worked in the category or something very close. If not, we’ll learn it fast.

If you’ve always felt like you want to do better online and really learn what you’re doing and how to succeed, we’re the right agency for you!  Call or email us today!.

NYCSEOPRO.COM

215-598-7341

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How to Survive while Trying to Rank for Difficult Keywords

Do You Have a New Website that Needs to Rank on Google ASAP?

What happens when you have a local business website with a low Domain Authority and you’ve no choice but to try to get it on the first page of Google? Case in point, this website’s domain name has the same problem – for now. Often in difficult keyword categories such as those for SEO companies in NYC, the competition is fierce. Most SEO company websites have twice the Domain Authority or more than what we are working with. What should someone do when working with a website that’s practically a startup with few backlinks and little or no Domain or Page Authority?

This is the first month that I started trying to get this website on Google’s page one for “NYC SEO” and “SEO NYC”; those are the highest volume searches for SEO in New York, NY. I purchased this as an expired domain on January 11, 2019. It was listed for sale on https://expireddomains.io/ as a PR3 domain. I paid $135 to take over ownership of https://nycseopro.com. By the time I got control of the expired domain, it had fallen to PR2, (DA22). Since then, I’ve stopped the losses by rebuilding the website as it was when the previous owners had it, by scraping the content and keeping all the URLs intact. Once the domain transferred to my account, about a week later the IP address was changed and it moved onto my new high-speed server. I purchased the domain on a whim after looking at the SERPs for “Search Engine Optimization for New York City.” The keyword category has some big players and is highly competitive. I know that if I were to get this website to rank alongside Greg Ortiz for “NYC SEO” it would be worth a million dollars a year, as he says in one of his blog posts.

Do I need to get this website on the first page for “NYC SEO”?

It’s important to be on page one, page two wouldn’t suffice. In the very least, it would be nice to get to the bottom of the first page of Google. If I can get on page two initially for that SERP and maybe get on page one for a few long-tail keywords, my career will benefit greatly. I wouldn’t have to tell people anymore about my skills and abilities to improve their keyword positions in the search result rankings. It would be self-evident. So getting this website to rank on Google for those search results is my top priority because it would be the only example I need in my portfolio of accomplishments. This week https://nycseopro.com moved onto the rankings for “NYC SEO” with an initial position #38, which is the bottom of page four. Last week I couldn’t find any URLs on the first ten pages. Watch out Gregory Ortiz; here I come.

At this point, it’s not because I need more SEO clients; I need better clients. I need SEO clients who have a decent marketing budget to work with and want an even better Return on Investment (ROI). I know very little about the previous owners of this domain, except to say that they were not very good at SEO, their website was never going to even come close to the top 5 pages on Google. Its content is thin and weak. Its linking structure faulty pages too short, and the appeal of the website was atrocious. It’s not surprising they went out of business, they weren’t very good at doing their job on their site. Check out NYCSEOPRO’s evolution since 2013 on the Wayback Machine.

Most SEO companies spend more time and resources building backlinks, and that’s what it’s all about for them. Admittedly, SEO writing is tedious, but who writes it matters, both to us and our clients. There’s been a lot of talk these days about fake news, fake reviews, and even fake backlinks. Yet Google never tells anyone what it plans to do. But one look at the available tools can give you an idea of what’s next for Penguin. The Penguin algorithm can rely on a few tools that we know of, like IP address tracking and on-page Readability Scores. If a published page has too many spelling and grammar errors, has a limited vocabulary, and was written by a non-native English speaker, how do you think its Readability score will be calculated? Combine those penalties with penalties on URLs that have lots of other similarly posted weakly-written articles and high Spam scores. Add in the IP evidence of overseas SEO companies posting content for their clients thousands of miles away from their website’s customers. When it comes to sorting through billions of pages of content, reviews, testimonials, and backlinks, how else do you think Google is going to sort through them?

The main reasons for writing longer landing pages:

  1. Longer pages can compensate for the lack of PageRank on websites with low Domain Authority.
  2. Long-form content on your website helps get you more visitors from long-tail keyword searches.
  3. Well-written pages have lower bounce rates as visitors spend more time on your website.
  4. Longer pages and blog posts can smooth out and repair on-site keyword density problems

For this website to rank, I figure it needs to have a Domain Authority of around 30/100, or maybe less. Right now it is 21 or 10 depending on who you ask. When a website has no authority and no traffic, the best thing to do is sit down and start writing. Writing longer pages and blog posts helps in several ways. It helps to get your keywords in the right distribution on the website after you’ve gone through and sprinkled your keywords everywhere, there are likely a couple of penalties for dense content. Long-form writing fixes those problems.

For one, most SEO companies only do the bare minimum to get some effect on their clients. Do they write interesting enough blog posts, not really. And they are nowhere near long enough to make a difference if they are only written to 350 words. That is the industry minimum, and most search engine optimization companies stick to it. Imagine how long it would take to remove a keyword density penalty. At that rate, it could take years for a penalty to be removed.

By writing long posts, your website gets corrected over time and improves, becoming something that is viewed by the bots as interesting, informative, and naturally written with the right keyword densities. Even as I am writing this post, I am sprinkling my keywords throughout. The same can be said for articles written by us for guest blog posts and external backlinks. Articles for publication shouldn’t be written in a heavy-handed way, but when written naturally, the distribution and density of keywords tend to work out any penalties the website experiences overall. When you think about it, writing long posts and web pages makes a lot of sense. Too bad more SEO companies in NYC don’t do it this way.

My advice for people looking to improve their website visibility via long-form blog posts, it is best to write posts on topics that interest you enough to become a content creator. There isn’t enough well-written content on the internet, and nobody seems to mind right now, but they might when Google cracks down on fake reviews, fake testimonies, and fake product reviews by writers who really should be doing something else with their time besides Search Optimization in NYC.

Moreover, there is no such thing as a blog post that is too long. Suddenly this post seems a little short at 1350 words. But it took me two hours to write and that’s the limit I am giving myself for the writing of blog posts (for NYC SEO PRO as well as for clients).  Ending it early gives me lots to say for the next post I will be writing, so check back again next week.

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